Critical analysis of affected of economic crisis on the luxury brand market Essay

I- Introduction Luxury Market has been important parts of the global retail market as well an important part of the global economy. Bain & Company (2011) estimate the value of traditional luxury market including fashion, jewellery and Dinnerware line represents approximately â‚ ¬ 150 billion to â‚ ¬ 200 billion in 2010 which is an dramatic increase from estimate that the global luxury market was worth about $ 86 billion in 1990 (McKinsey & Co, 1990). Since the 1980s, the luxury market has been growing at ten per cent per year. The growth rate of luxury is much higher than the growth rate of the global economy, which makes the luxury industry, relevant and important economic factor in the economy McKinsey (2011). Larousse (2005 p. 762) states: â€Å"Sophistication, which makes the splendour and comfort in the ways to live† The consummation of luxury by customers is due to the motivation to buy specific brands with quality products. The use of its products and consumer motivation are the result of consumption (Ahuvia & Wong, 1998). See more: how to write a good critical analysis essay Uncertainties are present in the current economic climate but Bain & Company (2011) estimates that the luxury market is going to grow in the coming years at about five to six per cent per year around the world and in Asia with more than a ten percent growth rate. As mass market manufacturing increases, companies want to increase the quality of their luxury products in order to retain their customers (Heine, 2011). A better understanding of the effect of the economic crisis on the luxury fashion brands will be identified and understood for the purposes of understanding the effect of the economic crisis on the luxury product industry. Kapferer, (2009) argues that without clear-cut specification of luxury it is impossible to distinguish the luxury consumer or luxury brand, from others who are not. In this thesis the author will start by explaining the aims and how the author intends to achieve his aims. Then a literature review will be undertaken to try and determine and define what luxury is and define various factors, which make a product luxury. The author will also try and generate a better understanding of why are luxury products important and the different target markets who they is important for. The author will discuss the methods used to complete the study. The Author will then present various factors, which affect the Luxury fashion brands in the economic downturn. Finally the author will provide his findings and conclude discussing the effects of the economic downturn on the luxury fashion market 1. 1 Rational The author has chosen to approach and better understand the world of luxury because of a personal interest at an academic level. In addition, the author being a student of luxury for more than 5 years want to deeper understand how big luxury brand adapted to the economic crisis. 1. 2 Aims & Objectives The objective of this thesis is to study and analyse the luxury market and the threats that surround it. The aim of this study is to examine to what extent the economic crisis affects the luxury market. The objective is to understand the concepts implemented by the luxury market during this period of financial crisis. This thesis will be useful for understanding and analysing the luxury market and understand the various tools marketing used. 1. 3 Research question -Understand the luxury market and its operation. -Understanding the economic crisis on the financial market of luxury and magnitude. -Assess the extent to which marketing tools are used during the economic crisis. -Include the importance of consumer and luxury image in marketing. -Evaluate the various threats of the luxury market. 1. 4 Theoretical framework II- Methodology The methodology chapter will allow the researcher to understand and describe the different methods that can be used to successfully complete the objectives of this research project and move towards the aim of the research. Gillham (2000) explained that some methods are more appropriate depending on the subject and objectives. It is necessary to adapt the methodology on the project. Gillham (2000) also argues that research is about creating new knowledge, in a multitude of disciplines such as medicine, history or social works, by using evidence in the form of quantitative and qualitative data. The definition of methodology, according to Hart (2007, p. 28) is: â€Å"A system of methods and rules to facilitate the collection and analysis of data. It provides the starting point of choosing an approach made up of theories, ideas, concepts and definitions of the topic; therefore the basics of a critical activity consisting of making choices about the nature and characters of the social world (assumptions). This should not be confused with techniques of research, the application of methodology. † In this section the researcher highlights, discusses and assesses the methods used for the collection and evaluation of data. The researcher will focus on secondary research for the purpose of this research; the methodology will include the reasoning and justification for the choice of research design, construction method and also the sample of literature to be used to demonstrate a thorough understanding of the aims and objectives of the research. 2. 1 Choice of the research design Research is defined by Saunders et al. (2003, p. 488) as â€Å"the systematic collection and interpretation of information with a clear purpose. † The goal is to collect and analyse information to get a clear and established goal. The most appropriate method for this study is secondary research. It was selected by the author with the aim of examining the luxury market and the various threats that surround it as the crisis. The goal is to achieve a critical analysis of the current market situation for luxury brands. In addition Cottrell (2005) argues that many reliable sources are now available online. Secondary research via the Internet can provide data of better quality than the result of primary research. In performing secondary research, the author has made a very wide collection of information from the literature. Reading books, newspapers and articles online, acquired a clear and comprehensive knowledge of the subject. Considered safe by Saunders et al. (2003, p. 52) and it is recommended that. â€Å"They are evaluated by peers before publication to assess their quality and convenience. † To ensure that the collection of information, theory and model’s necessary and relevant; the author also conducted secondary research in the sources of the luxury market. The press releases and video from website such as Vogue, Fashion TV, Word of Fashion has allowed to deepen the knowledge. Stewart and Kami (1993) explain that the use of secondary data sources is an advantage. In addition, the authors point out that it allows the researcher to make a comparative analysis between the new collected data and previous data. 2. 2 Construction of design â€Å"You need to maintain a critical perspective, the evaluation of the study on its own merits and in comparison with other studies on the same or similar problem. † According to Saunders and al. (2003 p. 483) Saunders et al. (2003 p. 488) explains also the research: â€Å"The systematic collection and interpretation of information with a clear purpose† The objective of the systematic collection and interpretation of information is to analyse and criticize the effects of economic crisis on the market of luxury brands. The research plan established for this research project is the collection of qualitative information in a secondary search. During the construction and implementation of secondary research, it did not just say to read the previous literature, as explained Rudestam and Newtown (2001, p. 60) Critical evaluation is an integral party of process research and allows the completion of the secondary research. According to Cottrell (2005) Critical thinking is a complex function of deliberation that provides the skills and attitudes. Human nature is not the same for everyone. Some people are suspicious and the other is in trust. But in critical thinking that is different. This is not a character trait but a system of methodology used to analyse. According to Stewart (1993) and Saunders (2003) that secondary research is better suited for this research. In this thesis, the researcher collected data only secondary, secondary research allows access to reliable information and theories that are related to branding. Stewart and Karmins (1993, p. 3) argues that secondary research differs from primary research so that secondary research is based on reliable as primary research based on the analysis of the author information. The data required for completion of the aim and objectives is readily available from various secondary research resources. Primary research could have helped to provide the researcher with a first hand insight into the industry but the lack of accessibility to the key stakeholders and also time constraints to the research made primary research not feasible. 2. 3 Scope of research The luxury market is a vast market. It includes many products such as clothing, jewellery and cars; And also many services such as travel and hotels. As the luxury market is the researcher will focus on a particular sector of the luxury product industry for the purposes of a targeted and viable research. This will help the researcher to look at factors affecting the specific area of luxury in detail. As Bain&Co (2010) suggest Fashion is now the luxury sector expanding. The current craze for the fashion industry propels the luxury clothing first. The researcher is studying the field of luxury clothing. For the purposes of this research brands such as Louis Vuitton, Hermes, Dior and Chanel will be quoted at example to understand the current luxury market status. III- Literature Review A review of the literature is very important for any research and is an essential part of it (Webster and Watson, 2002). With the support of a literature review, the knowledge that is already prevalent on the topic in question may be determined (Hart, 1999). An incomplete comprehension the current literature might lead to misunderstandings on the subject. Hart (1999) defines a literature review that the widespread use of literature to support an approach to a topic the establishment of a methodology which can be used and the importance of new functionality that could potentially be supported by further research. It is also said â€Å"†¦to quality means the width and the appropriate depth, rigor and consistency, clarity and conciseness, analysis and efficient synthesis â€Å"(Hart, 1999, p. 1). Webster and Watson (2002) define an effective review of the literature to be based on in-depth knowledge, and give us an understanding of where more research is needed. Cottrell (2005, p. 127) explains that when looking for evidence to support an argument that has been spoken on the subject in the literature should be considered, where relevant information can be found and understanding of the leading authorities on the subject. From the definitions, it is clear that it can be derived from a review of the literature effective (Levy and Ellis, 2006) 3. 1 What is luxury? 3. 1. 1 Definition Luxury brands looking to be desired and known by all, but consumed only by the happy few to keep their prestige explains Kapeferer (2002) This summarizes the overall strategy of luxury brands, however, some inconsistencies persist in the clear explanation of the definition of luxury. Gutzats (1996) expresses luxury with exhaustive definition â€Å"Luxury two levels of representation. The first level is important. It includes product and brand (its history, its unique expertise and talent) second level is psychological, it is performance that our social environment and our brands influence us. † Luxury is a product with multiple objective characteristics that make it unique and rare, but also subjective characteristics with experience because of the importance that has consumers during the purchase process. The rarity factor of a product is essential to the concept of luxury. Explained by Dubois (2001), the prestige of a luxury brand can lose value if too many people own it. The distribution of a luxury product is very important; it must be selective to maintain the scarcity of the product. However, according to Kapferer (2002), the luxury market is in perpetual change. Several factors explain why the brand luxuries change their relationship with the principle of scarcity and become more accessible to a wider audience. Diversification of luxury brands with the creation of range of accessories and cosmetic product for the consumer access to the general public. Partnerships with general public brands, the Masstige contraction of Mass and prestige, or prestige for the masses. Is concept allows enlargement of the luxury market. (Kapferer, 2009) 3. 1. 2 Relativity The vision of what is necessary and desirable is relative. It depends on the perspective and perception of the consumer. Depending on the consumer perception of luxury is not universal. Buttner and al (2006) argues that relativity of luxury is divided into several categories. The economic relativity, cultural, regional, temporal and situational. 1. 3. 1. 2. 1 Economic relativity Kisabaka (2001) suggests economic relativity is expressed by the difference in perception of luxury depending on the economic situation of the consumer. For example, a pair of jeans ? 70 will be considered by a category of consumer as usual while for another it could be a luxury item. From a perspective of another consumer group a pair of jeans worth ? 2000 might not be considered a luxury product. The perception of price and its relativity to luxury can be argued to be relative to the consumer. 2. 3. 1. 2. 2 Cultural relativity Kemp (1998) suggests cultural relativity can be expressed as a function of the consumer culture. Whatever the consumer culture, luxury is a product, which is not trivial and necessary in everyday life. Kemp (1998) But cultural relativity has no reference to the availability of the product but the product vision based on the culture. A product can be considered luxury or not, based on the culture. Kisabaka, (2001) argues in some cultures a product can be ordinary and undesirable while for another it will be indispensable to belong to the culture of his country. For example, alcohol can be seen as a luxury product in European countries, while in Islamic countries there will be a product that very few people consume. (Berthon and al. , 2009) However, Mortelmans (2005, p. 497) argues: â€Å"Every social group can be said to have its own luxury† Reith & Meyer (2003) suggests every culture has its symbols and social distinctions. The consumer of the same culture can be part of different socio-professional category. For example, the hip-hop culture embraces gold teeth and considers it a luxury while it might not be desirable for a different cultural group. Kemp (1998) also argues cultural values express different preferences of luxury; they differ depending on age, sex, and education. It is important to differentiate the perception of luxury based on knowledge of the symbols of luxury. But also different perceptions in different cultural groups. 3. 3. 1. 2. 3 Regional relativity Reith & Meyer (2003) express regional relativity in terms of availability of the product. A product mass distribution in a country will not have the luxury status. However, a product, which is rare in a country, takes of value because of its rarity and exclusive distribution. For example, a sunny day at the beach can be considered as a luxury for the countries of Europe. But in the Caribbean this represents the daily weather. 4. 3. 1. 2. 4 The Temporal relativity. Matsuyama (2002) defines temporal relativity by changes in perceptions of luxury over the years. The reasons for these changes in perceptions are societal trends and the development of technology. (Schiereck & Koenigs, 2006) Technological advances for consumer products can change their perspective of luxury For example, Reith & Meyer (2003) the television was created in the 1930s when it was considered a luxury, since the progression of technology televisions are present widely in his homes which has led to a change in the perception of luxury. This product has become common in homes is no longer a luxury product. However Koschel (2005) argues that the process can be expressed in the opposite direction. Natural resources such as clean air, water became scarce in some countries. Kapferer (2008) suggests temporal relativity is a specific factor of luxury because it is not stable and steady and could change readily. (Jackel & Kochhan, 2000) Luxury is not universal and adapts as a function of some factor. It is important for companies to understand these factors and adapt ait’s marketing to influence different groups to sell its products. 3. 2 Luxury customer Gilles Lipovetsky (2009), philosopher suggests: â€Å"Do not have faith in a future that is mechanically better and fairer, there are still people in the hope of a better life, the feast of the senses, the beauty to expect that we leave the monotony of everyday life. Luxury is no longer the accursed share, but â€Å"dreams, excellence and superlative, this human need. † It can be inferred from the above statement that luxury for a consumer is an achievement of itself. A luxury consumer wants to show his wealth and property, luxury goods are a reflection of the wealth. The motivation of pleasure today became the first luxury purchase motivation to its traditional buyers. (Gilles Lipovetsky, 2009) According to Okonkwo (2007) a purchaser of luxury products cannot be considered as a mere client of luxury, but as an individual part of a network of the brand. It is by sharing with him the ritual and the traditions of the bard, which they have purchased, by teaching the consumer these details about the brand itself the sense of community and attachment towards a brand is built. It can be inferred that unlike mass-market brands, the luxury brand should tell a story and to give the customer want to be a part. Gilles Lipovetsky (2009) explains luxury Consumption Consuming is both a product, a legend / myth, tradition, knowledge and ritual use. 3. 2. 1 Customer behaviour Kapferer (2004) suggests that there are several categorize consumers of luxury brands into different groups. Lombard (1989) argues that customers can be differentiated on the basis of their purchasing power. A customer with the financial resources has the capacity to buy products from all the different categories of luxury products (see section 3. 4. 3). These elite customers not only form the key user base of the product but also are a great advertisement for the luxury status of the product. Customers of the elite are the generators of the turnover of luxury brands. They are loyal and hold the financial resources to consume luxury goods when it desires. This type of customer only buys clothes from luxury brands. Occasional customers have the financial resources necessary to consume luxury products but are not addicted. They consume luxury when the mood or the occasion arises. They are not faithful because they can change the luxury brand in the trend. (Bain&co, 2008) The low-income customers who consume when their financial situation allows them. This type of customer consumes the occasional high-priced products for exceptional period (Christmas, birthday). However this type of client is the target of entry-level luxury products. Low-income customers consume perfumes and cosmetics in large quantities. This allows them to detain a part of the brand without spending an extravagant amount. According to Berry (1994), three levels of luxury can be presented: the unattainable luxury reserved for extremely rich people, luxury means restricted to middle class high and affordable luxury reserved for the middle class. Each level corresponds to a totally different type of marketing because the target is not the same, the brand must adapt depending on the area they choose. Consumer’s behaviour while buying luxury products can be affected by three different effects. (Leibenstein, 1950) 5. 3. 2. 1. 1 The Veblen Effect One can distinguish consumption to be under the Veblen effect, conspicuous consumption. Leibenstein, (1950) suggests the consumer buys the luxury product due to its high price. The work of Bourne (1957) explains the influence of peer groups on consumers in their purchases of luxury goods. Vigneron and Johnson (1999) also argue that a positive relationship is observed between conspicuous consumption and peer groups. In addition, Bearden and Etzel (1982) also explain that to buy the product in public is a sign of Veblen because the customer wants to be seen buying a valuable product. The consumer wants to show their wealth, status and power (Veblen, 1899). The price of the products is considered important in the minds of consumers, it represents the quality. (Vigneron and Johnson, 1999) Erickson and Johansson (1995) conducted a study showing that the price can judge the quality of a luxury item. It is also agued the customer who consumes with effect Veblen is attentive to the quality of the product. 6. 3. 2. 1. 2 The effect of Snob According to Leibenstein (1950), the effect of snob is a complex concept. A consumer with the snob effect takes into account the emotional and personal desires which Influences the behaviour of others is also a factor that pushes the purchase of products of luxury brands. For example, the launch of a new product, create exclusivity, snob effect causes the immediate purchase. Few clients have this product at the launch, the customer will feel different and above other consumer, it is preferred. A luxury item in limited sale has a great value while a readily available product will be less demand and will not have a high value; unusual item brings respect and prestige. (Solomon, 1994) However, after some time, the general public and the mass consumers consume the product, the snob consumers reject the product. The unique product, popular and expensive does not stay long. Demand is growing rapidly and the product loses value. (Verhallen and Robben, 1994) 7. 3. 2. 1. 3 The Bandwagon Effect Bandwagon effect is a different concept of the two previous. In this effect, the product is consumed by the mass market, its demand in the market is important. Consumers are buying this type of product in order to have a luxury product and belong to a group. The luxury product is the similarity between the members of the group. (Leibenstein, 1950) For example, a consumer group buying the same mass-produced luxury feel they belong to the same social class. The product is generally in the current trend and at affordable price. Berry (1994) argues Bandwagon consumers buy the product to look like other consumer and access a different social class a different group. 3. 2. 2 Price McKinsey (1990) suggests that the price is the first characteristic, withheld to qualify luxury goods. It is evaluated as the criterion most objectives and most quantifiable to measure the quality of luxury. . Dubois and Duquesne (1993) also suggest that luxury product must be at a high price to be credible; it is an essential criterion for the qualification of the same as a luxury. Kapferer (2001) argues although the price is a very important criterion for the luxury product it is not the whole product. It can be found on the market for very expensive products that are not necessarily luxury items due to lack of quality and luxury marketing. The brand positioning reflects its class. In addition, Kapferer and Bastien (2009) also argue that the consumer looking for a luxury product is ready to pay the price but he also wants. Indeed, the consumer wants to own an expensive product because it provides the purchaser with recognition, which is valuable. The researched can infer that price is price is an important guideline of a luxury product. In addition, Danielle ALLERES (1997) states: The fair price for a luxury product based on a perfect correlation between the level in the world of luxury, rarity and its brand reputation. According to Julian Levy and Jacques Lendrevie (2009) a policy of skimming or price skimming is a pricing policy, which consists of a high price (often partially disconnected from the cost) that customers can choose, the price can directly target customers. It also maintains the image of luxury brand and reputation. (Julian Levy and Jacques Lendrevie, 2009) also argue that luxury product cannot be sold at a discount price. It may lose its value and caused the damage to the brand. 3. 2. 3 Exclusivity Kisabaka (2001) suggests scarcity of a product is also an important part of making it luxury. A luxury consumer wants exclusivity and differentiation. For example, a customer who purchases a product from a luxury brand would expect it to be exclusive and would not like it for it to be a mass-market product. (Catry, 2003) also points out luxury brand must ensure the rarity of its products by limiting the production and individualization of products. 3. 4 Luxury brand A brand can be expressed as the identity of the company and the consumers it targets. The brand must represent a clear image in the minds of target consumers. (Esch, 2011) The luxury brand is associated with its flagship products and basic products on the basis of which consumers assimilate the product image. (Kapferer, 2008) For example, the little black jacket from Chanel is the flagship product for years and is constantly equated with the image of Chanel. (http://thelittleblackjacket. chanel. com) Meffert and Lasslop (2003) suggest that different definitions of luxury represent the association of product characteristics and brand. A luxury brand is associated with an image that is ubiquitous in the consumer’s mind, which is itself associated with a luxury product: high price, perfect quality esthetical, the scarcity of the product and the product exceptional characters. 3. 4. 1 Relationship Product/Brand A luxury brand must not only offer luxury products but also offer ranges of products more accessible products to maintain the brand status. The goal would be to reach a wider target customer. (Kapferer and Bastien, 2009) For example, luxury brands such as Chanel and Dior, offer ranges available such as key rings or jewellery phone products. This allows consumers to enter and feel to be a part of brand, with an affordable price. In addition, brands offer masstiges products; this concept is the combination of a luxury brand with a current and accessible brand to the public. For example, H & M has many partnerships with luxury brands and top designer. (Kapferer, 2008) Collections are distributed in H & M stores at affordable prices to the general public. This marketing tactic provides high visibility for luxury brands to the mass market. In contrast, non-luxury brands try to portray themselves to be offering a range of products, which include a touch of luxury for another customer segment. For example, as Lufthansa airlines offer flights with luxury service at an additional cost such as offering extra-large seats, bigger entertainment systems and meals cooked to order. This demonstrates the relationship between a product and brand is important. It can also be inferred that a luxury brands have to offer luxury products to maintain its brand image. Furthermore the quality and status of a product will only remain one that of a luxurious item if the brand is rated as a luxury brand. 3. 4. 2 Type of luxury brand Luxury brands can be categorised using various different factors, which affect a brand. 8. 3. 4. 2. 1 Luxury brand level Esteve and Hieu-Dess (2005) argues level of brand can be differentiated on the basis of the levels of luxuries performed. It is therefore important to distinguish luxury brands based on a category. The entry-level: products of entry-level correspond to the product seen above in relation brand / product. Its products are part of the range luxury brand but with affordable prices. In its entry-level, there are the masstiges and the products of luxury brands at affordable prices. Example: Hugo Boss Fragrance Luxury product middle level: These products are part of the luxury range, but they are not maximum level. Its products are accessible while maintaining their entities luxury. Example: Marc Jacobs, Moschino. Luxury goods of high level: These products represented luxury in pure state. These ranges of products are of high quality and high price. Example: Hermes Produces luxury level of the elite: This product is the top of the ladder. This segment is the most luxury products. Its quality and marketing must be irreproachable, they represent the brand. To reference the type of product is Chanel, Dior. According to the relativity of luxury explained above, the established classification can be modified over time. A brand can go from middle level to level for elite customer. It may be noted its changes based on trends, seasons and different cultures. (Phan and al. ,2011) Conversely, certain brand may lose their luxury positioning if it does not fit depending on relativity. For example, Christian Lacroix, who lost his rank High Fashion due to improper adaptation of its marketing and its collections. (Bain&co, 2009) 9. 3. 4. 2. 2 Luxury brand awareness The leading products and notorieties are very important in the management of the brand and in its differentiation. A luxury brand should differentiate itself from others with its marketing strategy and advertising. The knowledgeable consumer expects certain notoriety, it must be found in the marketing strategy. The luxury brand needs to focus its marketing and marketing in a niche. If a brand decides to sell luggage, clothing, jewellery and does not fit its marketing it will no longer be identified as specialize and thus not as a luxury brand. (Meffert and Lasslop 2003) Awareness of the brand in the minds of the public is essential. The flagship products create the brand awareness; even if its products are for purchase only certain category of customer it represents the brand. Previously the author explained the importance of quality and marketing for the range of customer connoisseur but this process is also important for the client who never will buy the product. Its customers will be interested in the brand and will position as a luxury brand (Kapferer, 2009) The primary objective of the luxury brand is to become known around the world to demonstrate its performance and quality. (Phan and al, 2011) In addition, for a customer of the elite luxury product group buys a flagship product is a sign of wealth, it is important that the product meets this demand (Kapferer & Bastien, 2009). 3. 4. 3 Marketing technique If the marketing of mass consumption appeared after World War II during the post-war boom, the first luxury marketing techniques already existed in the seventeenth century. Berry (1994) The companies in the luxury sector can manage the time by recalling the history of their homes through codes. For example, Chanel, two legendary fragrance: N  ° 5 – first perfume by Gabrielle Chanel launched in 1921 and still one of the best global industry sales – is the lucky number of Coco, and No. 19 is reference to the date of birth of the Creator August 19, 1883, this history is an important part of the marketing strategy of the companies these days as they entice buyers by presenting a history and tradition of the product. Each of the luxury goods is modernized, redesigned while respecting the history of the house, called in luxury marketing an incremental leap technique. (Kapferer 2009) Thus, the customer discovers and buys without hesitation a new version of a mythical product that meets the codes of the house, allowing sales to continue to grow. The success of these products is only possible through the transfer of know-how of artisans and small hands working in the workshops. Embroiderers, milliners, dressmakers, all these businesses demonstrate a thorough knowledge and quality that are transmitted in time while upgrading. This concept allows the luxury home to restart their old products maintaining the brand image. A new advertising campaign is designed and the product is restarted. During a period of crisis, this concept is used by numerous brands. (Meffert & Lasslop 2003) Luxury brands must carefully control its distribution channels. (Esch 2011) the industry knows how to stage each of its products in places specific distribution channels for each target group. Thus, it is imposs.

Americans Are Wasteful People

Americans are wasteful people How much do Americans waste? What a good question. Americans generate 30% of the world’s garbage. Americans waste many different things over 10 years. However, the government is taking measures to fix the problem, and Americans are contributing to reduce this problem. The wastefulness of the population is a major problem in USA. A wasteful person is one who is inclined to waste. Thus, recycling is not part of their daily routine. A wasteful person is characterized by useless consumption.Americans have become increasingly wasteful since mid-1990s. In the 1990s, the American population was wasting significantly high amounts of several goods, and no one was recycling. In 1990, less than 2% of America total waste was recycled. Americans were annually wasting 130 million dollars of energy and 165 million dollars of food. In addition, each American wasted an average of 2. 3 million liters of water per year. The most dangerous items wasted by America are : water, paper, energy, glass, food and plastic.For example, by not turning off the water while showering, Americans wasted 130 million dollars of energy and over 2 million liters of water. Americans often left their lights on when not needed. Trees were being unnecessarily destroyed to produce paper because only about one third of the paper produced was being recycled, and only to 37% of glass and 7% of plastic were recycled. Thus, resources were wasted unnecessarily. America started facing this big problem. Of course, the government wanted to reverse the problem and implemented measures.These measures were implemented to promote everyone to recycle. Recyclable trash receptacles were put all over the cities. TV and posters advertisements were made to encourage everyone to recycle. Investments in the recycle industry increased. Resources that were not recyclable were used to produce final goods and were replaced with recyclable goods. For instance, pickles used to be sold in jars; h owever, now there are sold in plastic jars. Other measures are going to be implemented; however, the ones already implemented are solving the problem.As Americans started to see these measures being implemented, they were really encouraged. Americans started to be less wasteful. Home-recycling increased, and energy consumption decreased. For instance, those unnecessary lights were turned off. Useless water consumption decreased, so Americans had water running only when needed. Although many actions are needed, 77% of all Americans are now recycling. The government measures were successful, and certainly waste will decrease as time goes by. The environment is clearly better. Americans are wasteful people, however they are wasting less.

Hi: Strategic Management Essay

1. Company background and purpose a. General background of the company The HSBC Group is regarded as one of the largest financial and banking corporation in the global market. The Group has around 10,000 offices in 83 nations and territories in Asia-Pacific Refion, Europe, United States of America, the Middle East and Africa and the serves over 130 million customers with assets of US$ 2,354 billion as of December 2007. The Hong Kong ad Shanghai Banking Corporation Group was established in 1865 to finance the growing trade between China and Europe, and is one of the largest banking and financial services organizations in the world. Its international network comprises over 9,500 offices in 76 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East, and Africa (‘Who is HSBC?’ 2006). Through an international network linked by advanced technology, including a rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial services, including personal financial services, commercial banking corporate, investment banking and markets, private banking, and other activities (‘Who is HSBC?’ 2006). b. Clear purposes of the case HSBC emphasizes the importance of building shareholders’ value, and believes in the values and talents of its own employees, which are employed and spread all over the world. HSBC wishes to stay ahead in a very competitive global financial market, and by maintaining a great brand name, an established customer base, good and loyal employees, tight control over operating costs and constant adjustment of business strategy to cater to customers’ needs, it maintains its success in its leadership position in Hong Kong’s highly competitive banking industry. With this success, this paper studies the strategic management of HSBC. 2. Industry and general environment a. General information on industry environment (Five-forces The state of competition in an industry depends on five basic competitive forces. With this, Porter’s 5-Forces Model is useful for understanding the context of the  industry, in which the firm operates (Porter, 1998). Rivalry In HSBC, this is caused by several factors, such as the presence of a larger number of firms that compete for the same customers and resources; low switching costs for a consumer can switch from one product to another; strategic stakes are high when a company is losing market position; a diversity of rivals with different histories, cultures, and philosophies; and industry shakeout. Similarly, HSBC also faces this factor since they have a lot of competitors in the banking and financial industry. In order to gain an advantage the company has to do some competitive moves. Threat of Substitutes Substitute products refer to products in other industries (Porter, 1998). The threat to HSBC is the emergence of competent rivals that provides the needs of the target market. In accordance to the threat of substitutes in HSBC, HSBC completely manages this factor to attain business success. HSBC, in its commitment to customers in the banking and financial industry, demonstrates value and return on investment. Buyer Power This refers to the impact that customers have on a producing industry. In HSBC’s customers, buyer power is strong, such that this could provide HSBC’s rivals with a strong and efficient business. In HSBC environment, the buyer power is the impact that customers have on a producing industry. As there are still only a few banking and financial industry who can compare to what the company has managed to achieve, the bargaining power of buyers is not as great compared to the following epoch, and, coupled with the industry being a key supplying group for the buyers, which in this case, are large companies and several high end individual customers, the bargaining power of buyers have notably not budged. Supplier Power The power of suppliers over HSBC is also strong, as it also contributes to the decline of the business of the company. Due to the increase of prices in the market, prices of raw materials also increases, thus, give additional  costs for the company. In this regard, some of HSBC’s suppliers of banking and financial industry components can possibly control their business operation. Barriers or Threat to Entry The economies of scale play a significant role in the cost of produce the product and service. Companies in the banking and financial industry have competitive fixed costs and spend relatively large on plant and equipment. Moreover, competitors in the industry are not likely to cut their price to defend their market position. In an industry experiencing fast market growth, patents, proprietary knowledge, and brand reputation are also considered as barriers for companies entering the industry. b. Any opportunities & threats? Opportunities – Sustainability reporting requirement by government to companies thus increasing opportunity of banking institutions. -Growth by increasing market share through mergers and acquisitions within the industry. -Develop new products and services which link to changing people’s needs and services -Incorporate new technologies in production to stay ahead of the competition Threats The following are the threats of the company: -Economy – due to Expensive borrowing -Expansion, Mergers and Acquisitions of HSBC may lead to failure -Competition – other major companies entering the market could affect their revenue -Rules and Regulations of different countries 3. Internal activities a. What are primary & support activities within the firm? In HSBC, their strategic management can be analysed through the management program that they implement in the latter part of 2003, which is the Managing for Growth programme. Managing Program is a strategic plan that provides the company with a blueprint for growth and development from 2003 to 2008 (‘Strategy’  2006). This strategy builds on the company’s strengths and addresses the areas where further improvement is considered both desirable and attainable. HSBC’s core values are integral to its strategy, in communicating them to their clients and other stakeholders comprise an emphasis on long-term, high productivity through teamwork, ethical client relationships, an ambitious and confident sense of excellence, being international in its image, prudence, creativity and customer-oriented marketing HSBC, 2008). In addition, there are various elements in attaining HSBC objectives, and these involve accelerating the growth rate of revenue, enhancing brand strategy further, developing productivity, and maintaining the industry’s prudent risk management and strong financial advantage. Developing the skills of their employees is also given emphasis to ensure that all employees understand how they can contribute to the successful achievement of HSBC’s objectives (‘Strategy’ 2006). b. Any strengths and weaknesses? Strengths: – ensure corporate responsibility and business ethics therefore customer confidence is high -Highly experienced management and staff available in the market -Growth by increasing market share through diversification of products that supports sustainable development -Able to promote several products and services that meet the needs of the customers Weaknesses -Barriers to expansion due to environmental regulations by governments -Licensing problems -Highly competitive market -Raising money from banks rather than shareholders. Banking and financial products and services have become an important industry player by investing in diversified products and services, 4. Competitive Environment a. How do the firms compete/take competitive actions/responses? The company is experiencing different problems with competitors and its standing in the industry is down. But given the proper use of their strategic management they have, the company are able to stay in the competitive market. The company has competitive advantage over banking and financial  industries. One of the aspects of strategic management of HSBC is its brand name. The competitors i The company is known as one of the established baking and financial industry in the global market. People easily recognise the company and the different products and services that they provide. They can easily think about the company when banking and financial matters are mentioned. Another strategic approach of the company is its image with the clients. The company is known as a banking industry that provides excellent service to the clients. This can be proven by the frequency of visit clients do to the company’s branches and other marketing venues. Moreover, strategic management of the company is its increasing venue of marketing their products and their services. The company is taking steps to ensure that their products and services can reach more people at more locations, hence company engaged in having more branches at different places. The company also made use of the internet and created a website that more people in the world can use to transact with the company. Lastly, a strategic approach of HSBC is the wide range of business venture they are engaging in. The company is currently engaging not only in banking and financial aspects but in other relevant industry 5. Strategic intent and mission/vision a. Purposes of the firm Based on the given case, the strategic intent of HSBC is to become the number one choice of the customers for the banking and financial services needs. The company’ products and services have been made to provide more convenience for customers. b. What goals to be achieved? The goal of the company is to provide quality banking and financial products to their target market while providing values to their employees, management and shareholders. Their goal is to reach more customers all over the globe through their online transactions and website. c. Any formal mission/vision statement? The company’s mission statement is to be one of the globe’s great specialist banking groups that is driven by commitment with their values and philosophies. The company envision to lead in the global market and deliver  an excellent client experience based on their outstanding sales, services and solutions. In addition, the company aims on achieving superior, long-term and ethically based return for their shareholders and building highly motivated high performance teams and creating challenging, rewarding and convenient environment for their employees. 6. Strategy formulation a. Ask the following questions: i. Business-level strategy In terms of business-level strategy, it is said that HSBC is keen on expanding their business portfolio to small and medium-sized enterprises which they considered as an essential market segment to HSBC groups. In addition, their business level strategy is to provide value to internal stakeholders of the company such as employees and shareholders. ii. Corporate level strategy HSBC Holdings complied with the entire applicable code provisions of the host country regulations on their corporate governments. In terms of corporate level strategy, the management see to it that they adhere to their corporate responsibility to the community and that they are able to adhere to their corporate governance policies. iii. Cooperative strategy In terms of cooperative approach, it can be said that the entire management have a good relation with shareholders and their customers. They also cooperate with government institutions to ensure that they always adhere to the needs and demands of their clients. iv. Others i.e. acquisition, joint venture etc To expand their business portfolio, HSBC attempts to acquire various industries in different country. Merging and acquisition to existing industries in a specific nation is the approach use by the company to enter the foreign market. In addition, merging and acquisition enables the company to expand their groups and provide more diversified financial products and services. 7. Strategy implementation a. How does the firm implement the chosen strategies? The firm implements their chosen strategies by using an intensive strategic planning. In addition, the firm also implements their chose strategies  through their management team and leaders. Accordingly, the presence effective and efficient leadership in today’s organization imposes a great responsibility to the organization’s team and management networks as leadership implies the overall capacity of the organization’s performance like for instance, in terms of operations and research development. b. How effective? Based on the given analysis, it can be said that the implementation of the business approach of HSBC has been effective because of its strong competitive advantage and position in the marketplace today. The use of strategic planning helps them to monitor their strategic implementation. c. Evaluation of action plans/tactics (key actions) The action plan of the company has been able to lead them in having competitive advantage in the global market. With this information, the company must continue to find innovative strategic programs and relate effectively to other companies in the global market. The company must efficiently and effectively create a good relationship with their customers and shareholders, to continually operate. HSBC must continually conceptualize and implement strategic management approach to be able to set trends in the banking industry. Aside from developing marketing strategies, the company must focus on building employee and customer relationships, in accordance to strategic marketing concepts, for it is essential to determine and focus on the needs of the customers, as customers are the reason for being alive in the business and marketing industry. 8. Summary a. Key current situations The current situation of the banking industry can be considered to be impacted by the growing issues in the global market, such as the sub-prime crisis. The global presence of an organisation, in this case, the HSBC Bank, has been due to the strategic management and business approaches of the company. It is important to note that with globalisation and with the current rate of advancement in technology, there is an increasingly bigger chance of getting the entire firm’s marketing message through to the target  markets with the utilisation effective strategic management. As discussed, the wise use of a strategic management as well as information technology could either attract or lose existing and potential customers. The strategic marketing and management approach of the firm, therefore, need to be consistent with what was preset as marketing objective of the firm and in an industry as provision where innovations are an edge, this is very vital. b. Future of the firm It can be said that the global market provides opportunities for the baking industries to develop relationships with their stakeholders it has been found that the number of competitive moves increased as issues and problems in the global market arise. It becomes more important to manage relationships as competition increases through the use of e-commerce. It can be stated that the most effective strategy for HSBC can use in the future is a collaborative one with their channel partners. In addition, another future strategy of the company is to use integrated marketing communication to reach more clients in the global market. Reference David, F.R. (1999). â€Å"Strategic Management, Concepts and Cases,† 3rd ed. Prentice-Hall, Inc. David, F.R. (2001). Strategic Management: Concepts and Cases. 8th ed. Prentice Hall, Inc: Upper Saddle River, NJ Drejer, A. (2002). Strategic Management and Core Competencies: Theory and Application. Westport, CT: Quorum Books. Elkin, P. (1998). Mastering Business Planning and Strategy: The Power of Strategic Thinking. Knod, E. & Schonberger, R. (2001). Operations Management: Meeting Customers’ Demands. 7th Edition. Boston, MA: McGraw-Hill Irwin. Neumann, E. & Sumser, R. 2002, Marketing Communications: A Vital Element of Achieving Change. The Public Manager, 31 (4), 9+. Proctor, T 2000, Strategic Marketing: Case Questions 1. What is the firm’s competitive strategy? 1. In accordance with the case study to the business approach and strategies of HSBC it can be said that the company has been able to continue to grow and expand their business in the global market. It can be said that HSBC has been able to use various strategies which enable them to sustain their competitive position in the global market. Based on the conducted reviewed in the previous section, it can be said that HSBC strategy includes differentiation approach and innovative approach. 2. The company has been able to have a sustainable focus on their core business values ensuring that their goals, objectives and mission are achieved. In addition, the company has been able to sustain good relationship with its target market and all other stakeholders and the company focuses itself on satisfying the costumers by providing them quality products and services in the online. The ability of the management to manage their financial resources and limit their expenses to sustain their needs f or expansion has also been considered as one of the capabilities that sustain their competitive advantage. The strategies used by the HSBC include Intensive strategy, which aims to competently position and promote their products and services in the global market. The industry has also utilized the Integration strategy and forward integration in order to promote and closely manipulate where all the HSBC products and services are being sold. To improve financial performance, the company sees to it that they utilise all their resources in a manner that  will be beneficial to enhance the performance of the company. 3. Based on the given case, it can be said that the two resources and capabilities of HSBC includes their flexibility and innovation strategy. It can be said that the ability of the company to expand their business is through their ‘flexibility and innovation’ which enable HSBC to counter the risks of erosion and losing of their competitive advantage. In order to cope with the various influences and effects of market environment changes, and to sustain their competitive advantage, the management of HSBC has been able to improve and expand its organisation so as to conduct business operations and activities on a global sc ale which include the expansion of HSBC through the online presence of the brand in different parts of the world. Herein, the management of the company has been able to improve their organization structure its organisational structure to achieve their organisational objectives. In addition, the improved organisational structure is done in order to initiate speedy and flexible measures in managing their internationally diverse employees. 4. The management of HSBC has also been able to focus on their research and development department and to initiate innovative strategies designed to provide a competitive advantage and edge in the marketplace. As business gravitates towards a global scale, entrepreneurs find themselves faced with the challenge of producing new and better products at reduced cost and market price. Daft (2003) pointed out that in managing a global environment, managers of HSBC must be characterised by the ability to bring about change through innovation and creativity. Further according to Daft, a revolutionised manager sees change, rather than stability, as the nature of things (2003). Innovation as a ground for doing business in the 21st century will be the consistent tugging force that the organisation must either strive to adopt or suffer the consequences of being left behind by competitors. In addition diversification approach is also considered by HSBC to ensure having sustainable competitive advantage. Part of the diversification is to generate new coffee products that would meet the needs of the consumers in various parts of the world 2. What is the Strategic intent of the company? 1. HSBC strategic intent is to provide more options for their clients  by partnering with other international and local banking and financial industries. The company also diversified their offerings to different products, services, categories and other physical assets. Furthermore, based on the given case, the company’s strategic intent is to sustain their competitive advantage by compelling what the needs and demands of their target market and expanding their business portfolio in the global market. The company’s strategic intent is to do their business in a slow but sure manner by becoming innovative in what they are offering for the customers. 2. Another strategic intent of HSBC based in case is its goal to be recognised and respected as a global banking and financial institution and brand and to dominate the global market through their high quality product and service offerings. As discussed in the case study, the strategic management of HSBC have been focusing on how the products would gain interest from their target market and how they can be able to generate sales with their products. This is HSBC’s stronghold where it continues to yield strong sales revenue by leveraging off its excellent branches in different locations. strong brand name and excellent reputation among customers. HSBC has also been continuing to create affiliate websites to expand their business market among various consumers. 3. Another strategic intent is with regards to the achievement of their mission and vision by giving priority and values to their shareholders and customers. Based in the case, HSBC is committed to their mission of being the number one choice of the customers in their banking and financial needs. With custsomers increasingly willing to switch banking companies because of the wide variety of choice available, it is of paramount importance that the company would stick to their strategic intent and used effective approach o promote excellent marketing strategies. Its importance as possibly a bank interface could also be exploited by the industry. Since the homepage is the first thing that the users saw upon entering the website, it also was the most critical aspect on the site, where the customer should get an idea of what the site is an about and where to go within the site. All the graphic elements noticeable in most all of the reviewed websites apparently serve a purpose–to solidify the direct relationship between the customer and the brand and to make use of the visual attraction vital to clients’ decisions.

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Juvenile Court Comparison - Essay Example They also say that drug addicts start taking drugs at 13 or 14, but only come to the rehab centers when the situation becomes grim or out of control. This is because they start taking drugs recreationally and by the time they start having problems and decide to seek help it takes time. Unlike social drinking which doesn't affect one's lifestyle, there is nothing like social drugs because substances like cocaine and heroin are very addictive and illegal. The problem arises because most youngsters believe they won't get addicted not realizing that with drugs like cocaine and heroin it's very easy o get hooked on. And when they get addicted the trouble starts to unfold and slowly indulging in criminal offences comes into the picture. When they are arrested for their illegal activities they are sent to the juvenile courts which is basically a civil system and "separated into three types: independent and separate courts, part of a family court and unit within a trial court" (Miriam Van Waters, p. 299). Independent courts act separate from other courts and are found in Connecticut Rhode Island and Utah. States like Alabama doesn't have independent and separate courts. ... Juvenile courts are very much different from adult courts. The main purposes of these courts are to make children understand what's good for them, realize the meaning of life and respect the constitutional laws and abide by it. The main purpose is to protect/treat children to bring a positive change in them and throughout the country except in some states like North Carolina, New York, Arizona, etc., has no specified lowest age limit for jurisdiction. Alabama, Alaska, Florida, etc., are some of the states that have no specified lowest age limit for jurisdiction. Juvenile courts proceeding are less formal and private unlike adult courts where proceedings and hearings should be followed in a formal and public. Further more the proceedings of juvenile courts are kept private and are not released to the press and the proceedings are considered as not criminal. They don't have a right to jury trial and open admission of guilt is more common. In most cases the courts give a chance to improve/treat a child's behavior. Psychiatric Society agrees that 16 is a very young age to get into drugs, but says when you enter college you gain a lot of freedom, are at an impressionable age and get sucked into the wrong crowd. If parents suspect that the child is in to something they talk to him or her. The teenager will definitely deny it, but parents should firmly talk to the child, maybe not at that time, but later on you may not realize how dangerous the situation is and need to take the child to a doctor or a psychiatrist for a check up or counseling. Get him/her professional help. A psychiatrist and his team are well qualified to help a child if a rehab is not immediately available. It's advisable to take the

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Corrections - Essay Example In some cases, corporal punishment s used, but in the modern era, prison is the most desired type of punishment. This paper will look at the various forms of correctional philosophies in the prison system and various issues in correctional management. Throughout historical times most societies have been known to have some places where they hold criminals. Confinement in form of prisons is a new thing since in ancient times corporal punishment was the best kind of punishment; beheading, hanging, whipping and rack stretching to take a few examples. Early jails were overcrowded, dark and filthy and there was no separation of the inmates. In America, imprisonment was realized in 1600s after the abolishment of death penalty (Simonsen, Allen, & Latessa, 2004). The federal prison system was established to hold inmates who are sentenced to time in prison and those who await trials. It contains of prisons and detention facilities. The organizational structure of American correction systems gives the department of justice the authorization to control all operations in the system. The governor, who is the second in rank, is in charge of supervision of the activities in correctional facilities (Todd, George, & Michael, 2011). There are four directors who are mandated to supervise the legislative affairs, information, quality assurance, medical docket and public communication; all these in the attempt to make the correction system a perfect place for reformation. The hierarchy follows to the support administration in charge of matters relating to field operations, operations support, community development, and correctional facilities administrations. Under them there are junior officers who oversee research, parole, human resources, operations, and security and general inmate’s welfare. Correctional management considers several philosophies for corrections. This paper will look into five main philosophies namely, rehabilitation, restorative justice,

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Amiri Baraka (LeRoi Jones) - Essay Example Even after retirement, he remained active and productive. The assassination of Malcolm X became the turning point of his life where he changed his name to Amiri Baraka and dissolved his marriage to Hettie Cohen. He became a leader of Newark’s African-American community. Amiri Baraka was well known for his writing. He used his popularity as a way of defending the weak from social injustices (Koolish, 2001). Through poems, plays, fiction, and essays, he showed his leadership by condemning oppression and racial injustice of the African American community in the United States (Epstein, 2006). Through his works and words, Baraka was able to he was able to promote drama created by African American playwrights and performed for the African American audience that showed African American issues (Baraka, 1995). For example, his two plays The Toilet and The Slave which were both written in the year 1962 showed his mistrust and hostility towards the white society. His award winning production, Dutchman, showed the damage that America inflicts on African men (Baraka, 2000). In 1960s racial discrimination against African Americans was still high. Many black leaders started to rethink their goals, while dome embraced more militant ideologies of self-defense and separatism (Lie, 2006). The struggle for civil rights was high aimed at drawing the attention of the nation to the brutality and injustice that African Americans faced. Even though the economic situation was good in the country, many blacks lived under poverty which was evident in many black urban neighborhoods. Leadership is the ability of a person to lead a group of people or a team to achieve specific task (Northouse, 2012). After studying Amiri Baraka, it is clear that leadership is an in built quality. It can also be attained through an individual’s experience which inspires the leader (OSullivan, 2009). Leadership cannot be learnt by simply reading about it but it is something that someone gets

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The importance of SOC broth for bacterial transformation - Article Example The elementary one of it is Lysogeny Broth. SOC is associated with it (Hannan). SOC is a variant and a further refined form of SOB. While SOB is devoid of glucose, it is the presence of glucose to SOB which makes it a SOC. It also helps identifying and determining different colonies of bacteria, their growth time, and their overall nomenclature. SOC media is enriched with glucose which makes it more sought after for the formation and lateral transformation of bacteria. However the presence of bacteria is a concern since it strengthens the overall cell existence and ultimately more resistance. Other advantage to SOC broth is its adjustment to the PH level around 7, which is most desired and provides options towards a neutral usage. Apart from this, SOC contains certain percentage and proportion of MgSo4. Hence all these traits and possessions make SOC broth more suitable for bacterial transformation than the

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The role of Intelligence in the formulation of government policies Essay Introduction Espionage is the secret collection of information, or intelligence, that the source of such information wishes to protect from disclosure. Intelligence refers to evaluated and processed information needed to make decisions. The term can be used with reference to business, military, economic, or political decisions, but it most commonly relates to governmental foreign and defense policy. Intelligence generally has a national security connotation and therefore exists in an aura of secrecy.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Espionage, or spying, is illegal according to national laws. Spying proceeds against the attempts of counter-espionage (or counter-intelligence) agencies to protect the secrecy of the information desired.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   International espionage methods and operations have few boundaries. They have been romanticized in popular fiction and the mass media, but in reality, espionage exists in a secret world of deception, fraud, and sometimes violence. Espionage involves the recruiting of agents in foreign nations; efforts to encourage the disloyalty of those possessing significant information; and audio surveillance as well as the use of a full range of modern photographic, sensing, and detection devices and other techniques of eliciting secret information (see C. S. Trahair, Richard. Encyclopedia of Cold War Espionage, Spies and Secret Operations, 2004).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The intents of this paper are to: (1) trace how espionage started; (2) know the justification and international sanction of intelligence; (3) know the recruitment agents; (4) be aware how espionages are gathered; (5) be acquainted espionage agencies and networks; (6) be informed how espionage during the 19th century and early 20th century; (7) know the role of espionage during World War II and Modern Era; (8) realized how is espionage in politics and industry; (9) learn about the   Espionage Act of 1917; (10) know about Central Intelligence Agency (CIA) as one of the agencies of intelligence and; (11)   know about its implications of modern technology. Background How espionage started?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Intelligence was early recognized as a vital tool of statecraft—of diplomacy or war. Writing almost 2,500 years ago, the Chinese military theorist Sunzi stressed the importance of intelligence. His book The Art of War (c. 500 BC) gave detailed instructions for organizing an espionage system that would include double agents and defectors. Intelligence, however, was haphazardly organized by rulers and military chiefs until the rise of nationalism in the 18th century and the growth of standing armies and diplomacy (see T. Richelson, Jeffrey. A Century of Spies: Intelligence in the Twentieth Century. 1999). III. Discussion Justification and International Sanction of Intelligence   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order to adopt and implement foreign policy, plan military strategy and organize armed forces, conduct diplomacy, negotiate arms control agreements, or participate in international organization activities, nations have vast information requirements. Not surprisingly, many governments maintain some kind of intelligence capability as a matter of survival in a world where dangers and uncertainties still exist. The cold war may have ended, but hostilities continue in parts of Eastern Europe, the former Soviet Union, the Middle East, and elsewhere. Indeed, the collapse of old political blocs in the late 1980s has even increased international uncertainty and consequent need for information (see Carney, Ralph M. Citizen Espionage: Studies in Trust and Betrayal. 2001).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All nations have laws against espionage, but most sponsor spies in other lands. Because of the clandestine nature of espionage, no reliable count exists of how many intelligence officers—only a small percentage of whom are actually spies—there are in the world. A common estimate is that the United States today still employs some 200,000 intelligence personnel. The number that was generally ascribed to the Soviet intelligence establishment in the 1980s was 400,000, a figure that included border guards and internal security police (see T. Richelson, Jeffrey. A Century of Spies: Intelligence in the Twentieth Century. 1999). The recruitment agents   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Today, scores of developed nations have efficient intelligence organizations with systematic programmes for recruiting new agents. Agents come from three main sources: the university world, where students are sought and trained for intelligence careers; the armed services and police forces, where some degree of intelligence proficiency may already have been attained; and the underground world of espionage, which produces an assortment of people, including criminal informers, with relevant experience (see Bungert, Heike Et Al. Secret Intelligence in the Twentieth Century. 2003).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Those who do the actual spying, which may involve stealing information or performing disloyal acts of disclosure, are led to this work by various motivations. Greed or financial need is a leading incentive in many cases, but other motivations, such as ambition, political ideology, or nationalistic idealism, can figure importantly: Oleg Vladimirovich Penkovsky, a highly placed Soviet officer, provided valuable information to Western intelligence services in the belief that the West must be warned of danger. H. A. R. (â€Å"Kim†) Philby, the notorious English spy, worked for the Soviet Union on ideological grounds.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Some spies must be carefully recruited and enticed into cooperation; others volunteer. The latter must be handled with extreme caution, as it is common for double agents to be among the volunteers. Double agents are spies who pretend to be defecting, but in reality maintain their original loyalty. Counter-intelligence staffs are always sceptical of volunteers or defectors and restrict their use for positive espionage purposes. In some cases, the most valuable spy of all is the â€Å"agent-in-place†, the person who remains in a position of trust with access to highly secret information, but who has been recruited by a foreign intelligence service; such a spy is known as a â€Å"mole† (see Herrington, Stuart A. Traitors among Us: Inside the Spy Catchers World, 1999).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A high-priority espionage target is the penetration of the various international terrorist organizations. If the leadership of such units can be infiltrated by spies, advance knowledge can be obtained of the location and identity of intended victims, the nature of the disguises being used by the hit team, and the secret sources of weapons. Such information could be used to foil terrorist operations. International drug trafficking, it has been asserted, can similarly be thwarted by effective espionage, but the problem is complex, and only limited success has been achieved. How espionages are gathered?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Intelligence work, including spying, proceeds in a five-step process. Initially, what the decision makers need to know is considered, and requirements are set. The second step is collecting the desired information, which requires knowing where the information is located and who can best obtain it. The information may be available in a foreign newspaper, radio broadcast, or other open source; or it may be obtained only by the most sophisticated electronic means, or by planting an agent within the decision-making system of the target area. The third step is intelligence production, in which the collected raw data are assembled, evaluated, and collated into the best possible answer to the question initially asked. The fourth step is communicating the processed information to the decision maker. To be useful, information must be presented in a timely, accurate, and understandable form. The fifth and crucial step is the use of intelligence. The decision maker may choose to ignore the information conveyed, thus possibly courting disaster; on the other hand, a judgment may be made on the basis of information that proves inaccurate (see Hulnick, Arthur S. and Valcourt, Richard R. Fixing the Spy Machine: Preparing American Intelligence for the Twenty-First Century, 1999).The point is that the decision maker must make the final crucial judgment about whether, or how, to use the information supplied. The intelligence process can fail at each or any of these five basic steps. Espionage Agencies and Networks   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The worlds intelligence, espionage, counter-intelligence, and covert action programmes may be said to follow three distinct organizational patterns: the American, the totalitarian (exemplified by the Communist regimes), and the British (parliamentary) systems. Similarities exist among them, yet distinctions are sharp.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the United States the Central Intelligence Agency continues to sit at the corner of an elaborate complex of some dozen separate intelligence organizations. Each has a specific role and a carefully guarded area of operations. The director of central intelligence is both head of the CIA and the presidents principal intelligence adviser. In the latter job the director theoretically coordinates all the separate intelligence units, setting their requirements, budgets, and operational assignments. In reality, many of the major units in the system—such as the Defense Intelligence Agency and the huge National Security Agency/Central Security Service, both part of the Department of Defense—operate in quasi-independence. The National Security Agency, which engages in code making and code breaking, the science of cryptography, is much larger in staff size and budget than the CIA (see Marchetti, Victor and Marks, John D. The CIA and the Cult of Intelligence, 2001). The military also maintains a major tactical intelligence capability to assist field commanders in making on-the-spot decisions. Other major units in the US intelligence system include the State Departments Bureau of Intelligence and Research, the Department of the Treasury, the Federal Bureau of Investigation, and the Drug Enforcement Administration of the Department of Justice. The US model influenced the intelligence structures of those countries where the United States was dominant at the end of World War II, such as West Germany (now part of the united Federal Republic of Germany), Japan, South Korea, and Taiwan.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In contrast to the federated American intelligence structure, the typical totalitarian setup is highly centralized. In the Soviet Union, the power of the KGB pervaded every aspect of national life. Its director was generally a powerful member of the Politburo (the governing political committee of the USSR). The KGB had two chief directorates. The most important was the First Directorate, which was responsible for foreign intelligence gathering. The Second Directorates principal responsibilities involved providing counter-espionage protection to the regime and recruiting foreign agents within the Soviet Union. Its targets included diplomats and journalists stationed in the USSR, foreign students, business people, tourists, and visiting delegations (see Macpherson, Nelson. American Intelligence in War-Time London: The Story of the Oss, 2003).Most Eastern European governments followed the KGB model in their intelligence operations. China, Cuba, and other Communist nations still do.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The third model of intelligence systems is the British, a confederation of agencies coordinated by a Cabinet subcommittee and accountable to the Cabinet and prime minister. The two principal units are the Secret Intelligence Service (often called MI6, signifying â€Å"military intelligence†) and the Security Service (popularly called MI5). These labels reflect the military origins of these services, which are now in the civilian sector. MI6 is similar to the CIA and the KGB in that it carries out espionage, counter-espionage, and covert action overseas. MI5 is charged with domestic counter-intelligence and internal security. Scotland Yard maintains a â€Å"special branch†, which operates as the overt arm of the security service; it makes arrests and offers evidence in espionage cases while MI5 agents remain in the background. A number of specialized units also operate within the British intelligence community. These include the Government Communications Centre (for code making and breaking), the Ministry of Defense intelligence sections, and various Foreign Office intelligence groups. With some national variations, the intelligence services of France, Italy, Israel, and the Commonwealth of Nations countries follow the general British pattern of organization (see Macpherson, Nelson. American Intelligence in War-Time London: The Story of the Oss, 2003). During the 19th century   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Political espionage is thought to have first been used systematically by Joseph Fouchà ©, duc dOtrante, minister of police during the French Revolution and the reign of Napoleon. Under Fouchà ©s direction, a network of police agents and professional spies uncovered conspiracies to seize power organized by the Jacobins and by Bourbon Royalist à ©migrà ©s. The Austrian statesman Prince von Metternich also established an efficient organization of political and military spies early in the 19th century. Better known than either of these organizations was the dreaded Okhrana (Department for Defence of Public Security and Order) of the Russian tsars, created in 1825 to uncover opposition to the regime.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   During the mid-19th century the secret police of Prussia was reorganized and invested with the duty of safeguarding the external as well as the internal security of the country. The Prussian espionage system played an important part in preparations to unify the German states in the German Empire. It also covered France with a network of about 30,000 agents whose work contributed to the German victory in the Franco-Prussian War of 1870-1871. Not until the latter part of the 19th century, however, were permanent intelligence bureaux created by modern states (see T. Richelson, Jeffrey. A Century of Spies: Intelligence in the Twentieth Century. 1999). Early 20th century   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Systematic espionage aided the Japanese in defeating the Russians in the Russo-Japanese War of 1904-1905. In preparing for World War I the Germans again flooded France with a host of agents, some of whom were disguised as trade representatives, teachers, agricultural labourers, or domestics. The most famous of these agents was Mata Hari, who posed as an Indian dancer in Paris. German agents also engaged in attempts to sabotage American national defense both before and after the US entry into World War I.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Most nations, however, entered World War I with inadequate espionage staffs, and the war was frequently fought on the basis of poor intelligence. The lessons of that war, along with rapid advances in technology, especially in communications and aviation, spurred a major growth in intelligence agencies. This was further stimulated by the advent of Fascist governments in Europe and a military dictatorship in Japan, all of which had expansionist foreign policies and the creation of counter-espionage agencies such as the Gestapo in Nazi Germany. These developments led other, democratic countries to establish counter-espionage systems as well (see Hulnick, Arthur S. and Valcourt, Richard R. Fixing the Spy Machine: Preparing American Intelligence for the Twenty-First Century. 1999). Espionage during World War II   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   World War II was the great stimulus to intelligence services worldwide. Modern military and communications technology put a premium on accurate and quick information, as well as on efforts to protect the security of sensitive information. Some of the great battles of World War II were actually intelligence and counter-intelligence battles. Only in recent years have some of the exploits, and failures, in this secret war been disclosed. Notable is Operation Double Cross, in which the British captured practically all the German spies in Great Britain during the war and turned them into double agents who sent false information back to Germany. Also, the British and their allies were able to break the German secret code, providing access to many of the enemys secret transmissions (see Sexton Jr., Donal J. Signals Intelligence in World War II: A Research Guide. 1999).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The surprise attack by Japan on the American naval base at Pearl Harbor on December 7, 1941, was a great intelligence success for the Japanese and an intelligence failure for the Americans. That failure stimulated the post-war growth of a massive intelligence apparatus in the United States. Before World War II the United States had virtually no intelligence system; after the war the CIA became world famous for its pervasive international surveillance, joining the MI6, the KGB, the Service de Documentation Extà ©rieure et de Contre-Espionage of France, Israels foreign intelligence agency Mossad, Chinas Social Affairs Department, and numerous other intelligence agencies in a massive network of espionage and counter-espionage efforts (see Sexton Jr., Donal J. Signals Intelligence in World War II: A Research Guide. 1999). Modern Era   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the mid-1970s, as a result of disillusionment with the Vietnam War, the Watergate scandal, and the policies of dà ©tente, many Americans began to question the role of the CIA. Mass-media disclosures of intelligence agency abuses and failures were followed by investigations by presidential commissions and congressional committees, which resulted in new guidelines for secret operations and a new structure for executive and legislative supervision. Controversy over the CIAs role and control remains, however. One result is an ever-increasing amount of public information about intelligence services around the world (see â€Å"Espionage†. Grolier Encyclopedia of Knowledge, pp. 342-347, vol. 5). In Britain, MI5 remained unrecognized by statute until 1989, and MI6 until 1994. Espionage in Politics and Industry   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Intelligence and espionage are terms most commonly associated with national foreign policies, yet secret information is needed to make decisions in politics, commerce, and industry. Political parties have always been interested in the strategic plans of their opponents or in any information that might discredit them.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Most large corporate enterprises today have divisions for strategic planning that require intelligence reports. Competitive enterprises are undeniably interested in the plans of their competitors; despite laws against such practices, industrial espionage is difficult to detect and control and is known to be an active tool for gaining such foreknowledge. Many of the tools of government intelligence work are used, including electronic surveillance and aerial photographic reconnaissance, and attempts are even made to recruit defectors (see â€Å"Espionage†. Grolier Encyclopedia of Knowledge, pp. 342-347, vol. 5). Espionage Act of 1917   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Espionage Act of 1917 is a principal United States legislation prohibiting espionage for a foreign country and providing heavy penalties for such activity. As amended in 1940 and 1970, it is still in force.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The 1917 law provided steep fines and imprisonment for collecting and transmitting to foreign power information related to US national defense and for interfering with the recruitment or loyalty of the armed forces. Use of the US mail for material urging treason or resistance to US laws was prohibited; sabotage, especially of trading ships, was subjected to severe penalties; the movement of neutral ships in US waters was regulated (in order to stop such vessels from shipping arms or supplies to an enemy country); and the fraudulent use of passports as well as the unauthorized representation of a foreign government were prohibited. An important amendment to the law, usually called the Sedition Act, was passed in 1918 but repealed in 1921; it forbade spoken or printed attacks on the US government, Constitution, or flag (see â€Å"Intelligence†. New Standard Encyclopedia, pp. 431-437, vol. 7).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   During the outbreak of public hysteria following the US entry into World War I, the 1917 and 1918 laws permitted about 1,500 trials and prison sentences; freedom of the press was curtailed. In 1919 this led US Supreme Court justices Oliver Wendell Holmes, Jr., and Louis Brandeis to state the principle, later much cited, that unpatriotic speech and publications were illegal only if they constituted a â€Å"clear and present danger† to national security.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The 1940 revision of the Espionage Act increased its penalties. The application of the law to propaganda was limited by a Supreme Court decision in 1944. During World War II about 160 people were convicted under the Espionage Act. Also under this act, the American Communists Julius Rosenberg and Ethel Rosenberg were convicted of spying and executed in 1953 (see â€Å"Intelligence†. New Standard Encyclopedia, pp. 431-437, vol. 7). Central Intelligence Agency   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Central Intelligence Agency (CIA), agency of the Executive Office of the President of the United States, created in 1947, together with the National Security Council. The CIA is Americas first permanent peacetime intelligence agency responsible for keeping the government informed of foreign actions affecting the nations interests. It was established by the National Security Act of 1947 and is charged with coordinating all US intelligence activities, as well as such functions and duties related to intelligence as directed by the National Security Council (see Darling, Arthur B. The Central Intelligence Agency: An Instrument of Government, to 1950. 2002). A director and deputy director of the agency are appointed by the president with the consent of the Senate (see Hulnick, Arthur S. and Valcourt, Richard R. Fixing the Spy Machine: Preparing American Intelligence for the Twenty-First Century, 1999). History   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The CIAs original mission was primarily intelligence gathering, but after Communist takeovers in Eastern Europe and mainland China, the National Security Council directed that the agency engage in political, covert psychological, paramilitary, and economic operations. United States participation in the Korean War (1950-1953) placed additional requirements on the CIA to support the combat forces.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the period from 1953 to 1961 the CIA was at the height of its cold war activities, carrying out continuous foreign intelligence, counter-intelligence, political action, and propaganda operations. In late 1961 the CIA was reorganized to put more emphasis on science, technology, and internal management. The agency was heavily committed in the war in South East Asia. In 1963 an Office of National Intelligence Programs Evaluation was established to coordinate community activities; this was replaced in 1972 by an Intelligence Community Staff (see Lowenthal, Mark M. U.S. Intelligence: Evolution and Anatomy, 1999). Activities   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The US Central Intelligence Agency (CIA) is divided into four main directorates, or branches. The Directorate of Operations conducts covert activities around the world. The Directorate of Science and Technology interprets data gathered from electronic transmissions, spy satellites, and other sources. The Directorate of Intelligence produces analyses for policy makers by synthesizing information from the CIA and other federal agencies. The Directorate of Administration oversees the agencys finances and personnel and monitors internal security.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The activities of the CIA are many and varied. Clandestine collection of vital information that cannot be obtained by any overt means requires recruiting agents who can obtain the needed intelligence without detection. Intelligence reports from all sources are reviewed by analysts who produce studies ranging from basic surveys to estimates of future developments. Current intelligence of major importance is detailed in daily, weekly, or monthly bulletins. Periodic projections concerning key nations are presented as national intelligence estimates (see Lowenthal, Mark M. U.S. Intelligence: Evolution and Anatomy, 1999).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The CIA is also responsible for counter-espionage activities. Its mission is to prevent the placement of foreign agents in sensitive US agencies; domestically this work is coordinated with the Federal Bureau of Investigation (FBI).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Covert political operations have ranged from subsidizing friendly foreign politicians, parties, or pressure groups to providing assistance in combating subversion. Paramilitary operations support certain exile forces with training and equipment; one example was the CIAs support of Cuban exiles before and during the Bay of Pigs invasion of Cuba.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Modern technology has increased the capabilities of intelligence collection. In the 1960s high-altitude aircraft introduced a new era of aerial photography; this was quickly followed by transmissions from space satellites. Similarly, underseas intelligence work was advanced by vessels capable of raising a submarine from great depths (see Lowenthal, Mark M. U.S. Intelligence: Evolution and Anatomy, 1999). Controversy and investigations   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All clandestine activities are considered abhorrent by some people. Many, however, recognize secret intelligence collection necessary to protect national security. Generally, people support covert political activities in times of crisis.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The role of the CIA director as the principal US intelligence officer and coordinator of activities of the other agencies has often been in dispute. Over the years frequent proposals have been made to divest the head of the CIA of the coordinating role and assign that function to a member of the White House staff.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The CIA has been investigated a number of times by various task force groups, one of which in 1949 recommended major reorganization of CIA operations. Following the Bay of Pigs invasion in 1961, President John F. Kennedy appointed a group to analyze the failure.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In 1975 the CIA came under extensive Congressional and White House examination. It was found that the agency had been engaged in â€Å"unlawful† domestic spying activities and had been implicated in assassination attempts abroad. As a result of these investigations, permanent Congressional committees were established to oversee CIA operations. By 1980 these committees had exclusive jurisdiction over review of CIA activities (see Marchetti, Victor and Marks, John D. The CIA and the Cult of Intelligence, 2001).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By 1986, however, the agency was involved in a new controversy concerning the secret sale of arms to Iran and the disbursement of monies from the sale to the rebels (known as the Contras) fighting the government of Nicaragua. The late CIA director William J. Casey, among others, was suspected of being implicated in the arms scandal. As the 1990s began, the collapse of the Soviet bloc and the dissolution of the USSR led the CIA to revise its mission and organization to meet changing world conditions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The United States government released the first of three batches of classified documents expected to shed light on relations between Chile and the United States during the 1970s in June 1999. These documents included reports by the Central Intelligence Agency referring to covert operations intended to promote a military coup and overturn the government of President Allende.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There was further criticism for the CIA after the terrorist attacks on the United States of September 11, 2001, when it was accused of not having done enough to warn of, and possibly prevent, the impending disaster. Over the following months the organization was subsequently given extra powers and resources to conduct increased covert operations as part of the war on terrorism; it also began to develop closer ties with the FBI (see T. Richelson, Jeffrey. A Century of Spies: Intelligence in the Twentieth Century. 1999). Conclusion Implications of Modern Technology   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All forms and techniques of intelligence are now aided by an accelerating technology of communications and a variety of computing and measuring devices. Miniaturized cameras and microfilm have made it easier for people engaged in all forms of espionage to photograph secret documents and conceal the films. Artificial satellites also have an espionage function—that of aerial photography for such purposes as detecting secret military installations. Information held or programmes running on computers are vulnerable to penetration by hackers, whether acting independently or for other bodies. The vanguard of these developments is highly secret, but it is known that telephones can be tapped without wires, rooms can be bugged (planted with electronic listening and recording devices) without entry, and photographs can be made in the dark. Of course this same technology is used in countermeasures, and the competition escalates between those seeking secret information and those trying to protect it.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In foreign embassies in sensitive areas, confidential discussions routinely take place in plastic bubbles encasing secure rooms, to protect the confidentiality of information. Intelligence agencies have long been known to be staffed with expert lip readers. Privacy of communications remains under constant assault by technological developments that offer threats to, but perhaps also promises for, human progress. References C. S. Trahair, Richard. Encyclopedia of Cold War Espionage, Spies and Secret Operations, 2004. Greenwood Press, Westport, CT. T. Richelson, Jeffrey. A Century of Spies: Intelligence in the Twentieth Century. 1999. Oxford University Press, New York. Carney, Ralph M. Citizen Espionage: Studies in Trust and Betrayal. 2001. Praeger Publishers, Westport, CT. Bungert, Heike Et Al. Secret Intelligence in the Twentieth Century. 2003. Frank Cass. London. Herrington, Stuart A. Traitors among Us: Inside the Spy Catchers World, 1999. Presidio Press, Novato, CA. Marchetti, Victor and Marks, John D. The CIA and the Cult of Intelligence, 2001. Dell, New York. Hulnick, Arthur S. and Valcourt, Richard R. Fixing the Spy Machine: Preparing American Intelligence for the Twenty-First Century, 1999. Praeger, Westport, CT. Sexton Jr., Donal J. Signals Intelligence in World War II: A Research Guide. 1999. Greenwood Press, Westport, CT. Darling, Arthur B. The Central Intelligence Agency: An Instrument of Government, to 1950. 2002. Pennsylvania State University Press, University Park, PA. Macpherson, Nelson. American Intelligence in War-Time London: The Story of the Oss, 2003. Frank Cass, London. Hulnick, Arthur S. and Valcourt, Richard R. Fixing the Spy Machine: Preparing American Intelligence for the Twenty-First Century, 1999. Praeger, Westport, CT. â€Å"Espionage†. Grolier Encyclopedia of Knowledge, pp. 342-347, vol. 5. â€Å"Intelligence†. New Standard Encyclopedia, pp. 431-437, vol. 7. Lowenthal, Mark M. U.S. Intelligence: Evolution and Anatomy, 1999. Praeger, Westport, CT.